The Real Numbers
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Month One Is Going to Be $0. That Is Not a Failure.
Read →I want to tell you something nobody leading with a revenue screenshot will tell you. Month one is probably $0 to $50. That’s it. For almost everyone. Including the people…
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One Product at $27 Will Never Get You to $500 a Month. Here’s the Math.
Read →I want to show you a number. To make $500 a month from a single $27 digital product, you need 19 sales every single month. Not this month. Not a…
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80% of Digital Product Creators Quit at Month 3. Month 6 Is the Inflection Point.
Read →Month three has a body count. Not literally. But if you mapped out when people abandon their digital product businesses, the spike is somewhere between months two and four. That’s…
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The First Thing I Built: 90 Minutes, One Pricing Mistake, One Full Year
Read →I want to tell you about the first product I ever made. Not the polished version of the story. The actual version, with the part where I almost didn’t publish…
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The $216 Month: Why 8 Organic Sales Beats a $2K Launch
Read →Month five. The product had been live for about twelve weeks. Revenue to that point: $154. Then, across about three weeks in month five, eight more people bought. Total for…
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The First $47: What a Sale From a Stranger Actually Means
Read →The first sale I ever made online was $17. It came from someone in an online community where I’d mentioned the product in a reply. They knew me, a little.…
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The $31 Month: What Changes When Someone Actually Buys
Read →Month three. Revenue: $31.00 Two sales of a $27 product, minus Gumroad’s 10% fee and the $0.50 per-transaction charge. The number that actually hit my bank account was slightly less…
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The $54 Month: What Changes When Someone Actually Buys
Read →Month three. Revenue: $54. Three sales: one final sale at $17 — the last before I raised the price — and two at $27 from strangers who found the product…
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Month 1 Income Report: $0, One Product Live, Here’s What I Learned
Read →Revenue: $0.00 Expenses: $12.00 (domain registration) Profit: -$12.00 I’m publishing this because every income report I’ve ever read started at a number that was supposed to impress me. This one…