The Guru Problem
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You Bought a Course to Find Your Product Idea. The Course IS the Product.
Read →I want to tell you about a thing I did. I was trying to figure out what digital product to sell. I had a few ideas but I wasn’t sure…
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Survivorship Bias in Business Advice
Read →You hear from the people it worked for. You don’t hear from the people who tried the same thing and it didn’t work. The advice sounds universal. The sample is entirely skewed.
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The Guru Loop
Read →There’s a business model so elegant it almost deserves respect. Here’s how it works — and why the underlying skills are real even when the shortcut isn’t.
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Vague Income Claims, Decoded
Read →The online business space has developed a second language. It sounds like English. It communicates almost nothing. Here’s a translation guide.
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Why You Keep Buying Courses
Read →I bought nine courses in fourteen months. Called it research. Here’s what was actually happening.
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You’re Not Behind. You’re Being Kept.
Read →There’s a multi-billion dollar industry specifically designed to keep you exactly where you are. Here’s how the machine works — and how to spot it.
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AI Won’t Replace You. It Will Replace the People Who Outsource Their Thinking.
Read →Every few months there’s a new wave of content about how AI is going to kill the online content business. Bloggers, course creators, digital product sellers It’s a reasonable question.…